![]() ![]() The brand is also highly active on Twitter, where it takes advantage of being able to listen in on what its fans are talking to and create reasons for Netflix to join the conversation ( You ’s awkward silences, anyone?).īut my favorite move in Netflix’s considerable repertoire is not being afraid to segment its audience by interest across multiple social profiles and personas. Instagram in particular has emerged as a key channel for “extra” content – behind-the scenes peeks, selfies from stars and a look at what life on set is like.
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